In 2014, advertisers saw how the changing face of the internet affected their consumers and stepped of their game. With an increase in attention towards more targeted methods, such as native advertising, many are beginning to see how streamlining ads and creating user-specific content generated higher ROI.
So what’s next? 2015 will continue to change the way we buy ad space online and create user-centric digital content. We’ve kept our eye out for the emerging trends and hand selected the most important for the coming year, so without further ado, here are the 3 advertising trends you shouldn’t ignore in 2015.
1. Direct guaranteed programmatic
There’s no argument: the way we currently buy ads needs improvement. Ad buying has progressed through the years to adjust to the digital world, but as so many clamor for top spots, advertisers are re-thinking the way they seek and purchase space. So, the online advertising arena is getting smarter and the solution is direct guaranteed programmatic.
Direct guaranteed programmatic is a new way to buy ad space for set campaigns that covers both guaranteed and non guaranteed-contracts. What exactly does direct guaranteed programmatic mean, and how does it differ from programmatic guaranteed and real-time bidding? Direct guaranteed takes the methods of programmatic guaranteed buys and automates them so they can be used in typical ad buying scenarios.
Programmatic direct, while a small subset of the overall digital marketplace, has enormous potential for the future of online advertising because it helps advertisers find and buy relevant ad space automatically and channel their efforts into spaces that will give the highest ROI. Instead of using the mainstream services such as BuySellAds, be on the lookout for new solutions such as the UK based SmartyAds. To continue reading, please click the link below;