Browse Tag Archive for "Twitter"

Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

Twitter Analytics Could Turn Us Into Engagement Addicts

<p><a target='_blank' href='http://thenextweb.com/twitter/2014/07/12/twitters-new-analytics-turn-us-stat-hungry-engagement-addicts/'><img src='http://insidedigital.org/wp-content/uploads/2014/07/006554eb-a318-457c-b92d-34301128a1b2.jpg' class='alignleft' style='width: 100%'/></a></p><p><span style="">I’m impressed by </span><a href="http://thenextweb.com/twitter/2014/07/11/twitter-rolls-analytics-dashboard-organic-tweets/" style="" rel="nofollow">the new Twitter analytics dashboard</a><span style=""> but I’m also a little concerned about what it might do to the way we tweet.</span></p><p><span style=""><br></span></p><p>Among various charts and graphs, the dashboard – currently available to verified, and some unverified, users – gives a presumably accurate count for how many people have seen your tweets. Meanwhile, an ‘Engagement’ figure for each tweet counts clickthroughs to profile pages, clicks on hashtags, retweets, replies, link clicks and the like.</p><p><br></p><p>This is incredibly powerful data for social media marketers, but could we be spoiled by it as individual users?</p><p><br></p><p>I’ve bookmarked my analytics page and will no doubt check it regularly to see how I’m ‘performing’ but it’s data I might be better not knowing. I can imagine a near future where a lot of the human touch of Twitter is stripped away as users regularly check their stats, seeing what tweets are most popular and tweaking their ‘strategy’ to get more ‘engagement’ and reach a wider audience.</p><p><a href="http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2014/07/Twitter-Analytics.png" rel="nofollow"></a></p><p>Imagine the ‘<em>and-you’ll-never-believe-what-happened-next</em>-ization’ that has affected online publications in recent times spreading to stats-hungry individuals. “I’ve just eaten a sandwich” replaced by “I’ve just eaten a #sandwich. Here’s a picture of it. Tell me about your favorite sandwich!”</p><p><br></p><p>Think that scenario’s unlikely? I’ve already seen people share their total monthly tweet impression counts. It’s like video games – who doesn’t want to get a higher score? Sure, we’ve had retweet and Favorite counts for some time (and some people’s tweets are definitely influenced by those), but the new analytics take data about our personal Twitter accounts to a whole new level. Even if we don’t deliberately change the way we tweet, subconciously it could be a different story.</p><p><br></p><p>Continue reading the full story via the following link;</p><p>Source: <a target='_blank' href='http://thenextweb.com/twitter/2014/07/12/twitters-new-analytics-turn-us-stat-hungry-engagement-addicts/'>thenextweb.com</a></p>

Brands Having Awesome Conversations on Twitter

Why #Hashtags matter for TV shows

<p><a target='_blank' href='http://mybroadband.co.za/news/internet/104753-why-hashtags-matter-for-tv-shows.html'><img src='http://insidedigital.org/wp-content/uploads/2014/07/ec5e5d14-760d-42d7-9821-a2bbb56cb0ba.jpg' class='alignleft' style='width: 100%'/></a></p><p>While some critics argue the second screen experience of looking at a device while a show is on serves to distract viewers networks see nothing but an upside.</p><p><br></p><p>During fresh episodes of “Pretty Little Liars,” the marketing and publicity teams at ABC Family huddle in a conference room to tweet live with fans.</p><p><br></p><p>So do cast members and the show’s producers from where and when they can – and the dialogue often pays off.</p><p><br></p><p>Nielsen’s Twitter tracking division said “PLL” is the top-tweeted show and ranked No. 1 for the week of June 16-22.</p><p><br></p><p>“From a very top level perspective we talk about Twitter being the new water cooler,” said Danielle Mullin, the network’s vice president of marketing.</p><p><br></p><p>While some critics argue the second screen experience of looking at a device while a show is on serves to distract viewers, networks see nothing but an upside.</p><p><br></p><p>Some insight into hashtags and while watching TV: (Continue reading via the link below)</p><p><br></p><p>Source: <a target='_blank' href='http://mybroadband.co.za/news/internet/104753-why-hashtags-matter-for-tv-shows.html'>mybroadband.co.za</a></p>

Just 9% Of Consumers Find Facebook, Twitter Valuable For Influencing Purchase Decisions [STUDY]

Why Twitter is the killer platform for brand-building on mobile

The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest [INFOGRAPHIC]

Stay Tuned: Twitter Aims for Broadcast Television

Twitter To Allow Advertisers To Retarget Users Based On Their Browsing History