Video

How effective is the online video ad?

How effective is the online video ad?

Last month, direct-to-home (DTH) player Tata Sky made the television set mobile, quite literally, with the launch of Everywhere TV. Subscribers can, at a monthly fee, now access 50 television channels via an application, downloadable on the mobile handset. This launch, combined with other similar ‘mobile tv‘ applications available today, is indicative of a definite shift in video(…)

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Study Reveals How Online Video Is Being Used by Marketers

Study Reveals How Online Video Is Being Used by Marketers

Video isn’t niche for marketers, anymore. Nearly all the respondents of a national survey said they included online video in their toolsets. Online video is obviously an important new tool for marketers, but how is it actually being used? A 2013 survey by the Web Video Marketing Council offers several pieces of evidence. This third annual survey(…)

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