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Video

In December 2014 the IAB (US) released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.

For more information on the shift to viewable transactions in a year of transition, please visit www.iab.net/viewability.

Here’s an unpleasant surprise that should jolt video marketers awake faster than their morning coffee: Video completion rates are much lower than you may have though, perhaps lower than your metrics are telling you.

According to a Q3 2014 research report put out by Integral Ad Science76.7 percent of all video ads were played to completion. Sounds strong, right? Well only 20 percent of completed ads were actually in view to the user.

Publishers and ad agencies are using autoplay videos to artificially inflate their performance numbers. When the majority of your video ads are playing silently below the fold or in a tab that isn’t showing, then you’re wasting money. To continue reading please click the link below;

Source: www.onlinevideo.net

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