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Video

Digital video advertisers in Canada are more likely to use advanced targeting for their ads than to simply rely on demographics, according to information released by Videology on how clients used its platform in Q4 2014.

More than nine in 10 video impressions served by Videology in that time period were served based on advanced targeting criteria, with the most common being geotargeting. Over one-third of impressions with advanced targeting were targeted by location. A further 27% used behavioral targeting. These geotargeted video ads were for more than just mobile devices. According to Videology, 63% of campaigns it served during Q4 were for PCs only. Overall, 34% of campaigns had a mobile component, whether alone or in conjunction with PCs or connected TVs. To continue reading please click the link below;

Source: www.emarketer.com

Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online video ads aren’t sure if they’re getting good value from those purchases.

Strata Marketing, a media buying/selling software company owned by Comcast, recently released its 2014 4th Quarter Agency Forecast Survey. The company received replies from 80 of its client agencies in the U.S. — not a huge sample, but the numbers are still interesting.

strata-online-video-roi

The uncertainty extends to video ad targeting, as shown on the right above, with only four percent saying they “always” reach their intended audience, and 79 percent saying either “most of the time” or “sometimes.” To continue reading please click the link below;

Source: marketingland.com

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