Viewability

How ‘viewability’ can save display advertising

When ads are less about clicking through and more about engaging an audience, then ad content will become less annoying and more interesting. Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. They’re stuck in a world(…)

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Is Viewability Really a Big Problem?

Is Viewability Really a Big Problem?

Depending on who you talk to, viewability is either a huge problem or completely overblown. Viewability is the buzzword of the minute for many execs in the digital media world, but others suggest its importance is exaggerated. Sure, some online ad impressions don’t get seen, but media buyers are well aware of that fact and(…)

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